So will this work for your website? If you build it, will they come? Will its very existence bring people to it? I’m sorry to disappoint, but the answer is no. Simply building a website will not guarantee online success.
While it’s easy to know a great blog post when you read one, it’s not always easy to put your finger on what makes a blog post so enjoyable and memorable. So what is the “it” that makes a blog post draw you in? Is there a formula for writing great, engaging blogs regardless of the topic?
While arguably the most effective marketing method, content marketing is a hungry machine – demanding that you continuously supply content to feed your audience’s appetite.
After the ctisprime.com website was live, I began looking at other communities and economic development organizations “best practices” – both here in Connecticut and across the country – and the approaches taken to economic development marketing. What I found wasn’t surprising – but approaches varied wildly.
Your business is not about you – it’s about your customers, your clients, and your potential buyers. The purpose of you being in business is to solve your customers’ problems and help them be more successful. So why then are we so “me, me, me” focused when it comes to marketing our businesses?
It’s easy to get distracted – the portfolio of offline and online platforms can be overwhelming – and it’s so tempting to dive into the new shiny “thing” as soon as its available, but a bit of restraint now can make all of the difference later, increasing your odds of success and positive return on investment.
Next time you sit down to send an email, write some sales copy, or draft that marketing campaign – stop to consider what that person who will read it is doing, thinking, and feeling. What would you say to them if you were sitting across the table, having a conversation, looking them in the eye?