CONGREGATION BETH SHALOM RODFE ZEDEK
A New Online Home for a Community that is Vibrant, Evolving, Ancient, and Cool
— Website Strategy, Design + Development
— Membership Portal, Design + Development
— Search Engine Optimization
Congregation Beth Shalom Rodfe Zedek is a vibrant community and needed a new website that could keep up with the many activities and opportunities that the synagogue offers for members, and non-members, alike.
With the design inspired by the synagogue building and mural by Sol LeWitt, and the new logo by Connecticut graphic designer Erica Udoff, the new site was developed using the WordPress content management system, making it easy for the temple administrator to update.
Requested functionality included e-commerce, event management and registration, and online member application and renewal forms. Integration of a synagogue-wide calendar which keeps to the Hebrew calendar was also important.
Following a survey of members, the navigation was simplified to encourage use by an audience who was not accustomed to a website-first communications outreach.
In addition to the main CBSRZ.org site, we were also integral in the development of a member-only portal with a robust member database and archives for congregation event photos and videos.