CONNECTICUT ECONOMIC RESOURCE CENTER (CERC)
A Collaboration to Help Grow Connecticut’s Economy
— Marketing Strategy
— Digital Strategy Consulting
— E-mail Marketing
— Social Media Marketing
— Graphic Design
— Search Engine Optimization
A public-private partnership providing economic development services, CERC has engaged Rebecca Mead Communications to build a larger online community through engaging social media outreach, maintain consistent email communications, and consult on marketing strategy since 2015.
After transitioning from a high-cost, complex email provider to a lower-priced, flexible email service with additional features, ongoing efforts include work to effectively segment email subscribers, providing relevant content to the firm’s different client and stakeholder audiences. Weekly emails are sent, each focused on the four key service areas – research, municipal services, business services, and marketing. In addition, a monthly email newsletter is sent with a video message from CERC’s President and CEO. Continued tracking of email, social, and website metrics allow us to improve the quality of the content created.
In 2016, CERC requested that Rebecca Mead Communications consult and act as a project manager for their website redesign project. We worked alongside their long-time web design and development company and managed the content creation and overall user experience for the new website that premiered November 2016.
In addition to social media, email communications, web consulting, and strategic planning, CERC has called upon RM Communications to provide graphic design for firm print and online advertising and client projects including a nationally-distributed executive summary and report.