Cooking Up a Well Proofed Brand for a Bespoke Bakery

—  Logo + Visual Identity
—  Digital Strategy
—  Website Strategy, Design + Development
—  Search Engine Optimization

When the new bespoke bakery, Iced to Go, needed a brand, a digital strategy, and a website, owner and baker, Hayley Bailey, reached out to Rebecca Mead Creative + Consulting.  She desired a logo that represented what she wished her customers to feel when eating her creations – sweet, homebaked comfort – and a website that showcased a gallery of items from her standard menu, as well as her custom cakes and cupcakes.


To allow Hayley the ease of updating the website as the seasons changed, it was built using the WordPress content management system and includes galleries, pricing pages, and a section specific to wedding cakes and favors.

While much of her business is word of mouth and referral, special attention was paid to SEO, so that the website will feature prominently in local search results.

“I have had the pleasure of working with Rebecca since I took the leap and became self-employed.  I am the business owner of Iced to Go in the UK and enlisted the creative and technical services of Rebecca Mead Creative + Consulting. 

I needed a brand and logo, and with a vague idea in mind of what I wanted my company image to portray – traditional, vintage, simplistic, comfort.  Rebecca took my thoughts and created exactly what I was hoping for.  She also designed and implemented a website to showcase my work. Many of my clients have commented on how professional and beautiful it is, not to mention how easy it is to use. It certainly has given my company the profile and springboard I had hoped for.

Rebecca has an invaluable wealth of knowledge and also provides assistance when making key business decisions, such as business terms and conditions.  I would highly recommend Rebecca Mead Creative + Consulting to anyone – individuals or companies – whether you are looking to create from the ground up or are looking for a refresh.” 

Iced to Go
Marketing Strategy
Logo + Visual Identity
Brand Experience
Digital Strategy
Website Design + Development
On and Offline Communications
On-going Coaching


Rebecca Mead Creative + Consulting    P.O. Box 404     Chester, Connecticut 06412     T: 860.780.7090    E: