TRANSFORMATIVE LEADERSHIP STRATEGIES
A Partnership from the Very Beginning
— Digital Strategy
— Website Strategy, Design + Development
— Search Engine Optimization
— Communications Coaching
When Stacie Watson followed her instincts and began her own leadership coaching consultancy, she reached out to RM Communications to help her develop a digital strategy, a website to showcase her services as well as her thought leadership, and provide coaching and on-going communications support.
Taking design inspiration from the firm’s logo, created by local graphic artist Gariphic, the site navigation is easy to follow and provides visitors with a number of ways to learn about the services offered, read her blog, and schedule a complimentary consultation.
RM Communications designed and integrated two unique free resources that are automatically delivered once a visitor subscribes, and built a five-part email series to nurture new subscribers and educate them on the benefits of working with a leadership coach.
Collaboratively developing a sales process with Stacie, we set-up integrations between her email system, her online scheduling tool, and her customer relationship manager (CRM) to streamline and automate as many of the touchpoints as possible, allowing Stacie to focus on blog and social media content, and client engagements.