TRANSFORMATIVE LEADERSHIP STRATEGIES
A Partnership from the Very Beginning
— Digital Strategy
— Website Strategy, Design + Development
— Search Engine Optimization
— Communications Coaching
When Stacie Watson followed her instincts and began her own leadership coaching consultancy, she reached out to RM Communications to help her develop a digital strategy, a website to showcase her services as well as her thought leadership, and provide coaching and on-going communications support.
Taking design inspiration from the firm’s logo, created by local graphic artist Gariphic, the site navigation is easy to follow and provides visitors with a number of ways to learn about the services offered, read her blog, and schedule a complimentary consultation.
RM Communications designed and integrated two unique free resources that are automatically delivered once a visitor subscribes, and built a five-part email series to nurture new subscribers and educate them on the benefits of working with a leadership coach.
Collaboratively developing a sales process with Stacie, we set-up integrations between her email system, her online scheduling tool, and her customer relationship manager (CRM) to streamline and automate as many of the touchpoints as possible, allowing Stacie to focus on blog and social media content, and client engagements.
“I discovered Rebecca and her company through a mutual friend who had worked with her in a previous organization. He talked about her consultative style and felt that it would be helpful to me as I was starting a new business. I had no idea how helpful that style would be! I thought I needed someone to create a website for me – which I did. What I soon discovered is that I not only had a technology partner, I had a business partner – someone who could help me as I defined my mission and identified my ideal customer. She was able to introduce me to technology and capabilities that I didn’t even know I needed – and boy am I glad I have them now.
If you are looking for a true partner, someone who is consultative and fun to work with – look no further than Rebecca – she’s one of a kind for sure!”